Uncategorized Archives - Alta Mere - The Automotive Outfitters

Moran Family of Brands announced its annual Franchisees of the Year, an award voted on by fellow franchise owners throughout the system. These franchisees have set the bar high for their peers through their consistent effort and unyielding commitment to excellence. So, what’s their secret? We caught up with Alta Mere Franchisee of the Year…

Summer Vacation Trip Hazards Sunshine, warm weather and easy driving mean summertime is the perfect opportunity to take a road trip with friends and family.  Unfortunately, those long car trips can come with some hazards, including rough roads, car trouble and sun damage. Luckily, there are steps you can take to dodge those road blocks…

Moran Family of Brands President & CEO Barb Moran-Goodrich recently appeared on an episode of the “Recalculating” podcast, which focuses on small business and entrepreneurship. Moran-Goodrich spoke with program hosts Dan Perkins and Don Mazzella on a wide range of topics such as about the history of the company, the auto repair field and the…

Summer brings constant threats to your vehicle’s clean exterior and interior. The heat isn’t the only thing that seeks to destroy the upkeep you perform on your vehicle — UV rays, insects and other hazards unique to summer are all conspiring to damage your car’s finish. To fight off all these harmful elements, you’ll need…

Most of us plan to hit the road for our summer vacation this year, according to AAA. It’s a great way to see the sights and unwind without breaking the bank. Unfortunately, not everyone on the road is looking for family fun. Some are looking for easy targets to break into cars. Those who go…

In the heat of summer, we’re sure you remembered basic vehicle maintenance tips for helping your car deal with sunlight and increasing temperatures. The rising mercury level in your thermometer isn’t the only thing that makes summer so hard on your vehicle.  Summer weather brings extreme temperatures and heavy thunderstorms, which can lead to unique…

The writing is on the wall: If your city or county hasn’t banned the use of cellular devices while driving yet, they will soon. Distracted driving is a leading cause of accidents, especially among teens and young adults. While these measures are welcome changes to road regulations, we understand it can be hard to comply…

With new technology comes new vehicle safety measures, and we’re really liking this one. The National Highway Traffic Safety Administration (NHTSA) is requiring all new light vehicles — that’s cars, SUVs, trucks and vans to the layman — to be equipped with rear backup cameras starting May 1, 2018. Safety First This is exciting news…

While texting and driving is a relatively new phenomenon, many of us already know how dangerous it can be. According to the U.S. Department of Transportation, the average driver will take his or her eyes off the road for about five seconds while reading or answering a text message. At 55 miles per hour, that’s…

Greg DeFever is one of Alta Mere’s most successful and longest tenured franchisees, having owned his store in Lubbock for the past 22 years. Greg’s 23-year-old twin sons, Carson and Cody, have worked at the Alta Mere store the last four years. Carson works there on a full-time basis, while Cody works there part-time while…

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