Tag Archives: FRANCHISOR

Four Ways Co-Branding Can Grow Your Business

Four Ways Co-Branding Can Grow Your Business

Most business owners want to grow a business. The question is – how to grow it? After all, there are a lot of ways to grow a business in the wrong way. You can expand your business to the point that you’re spending more on the infrastructure or inventory than you’re receiving in revenue. You can spread yourself too thin, where your business is doing too many different things and none of them very well. There’s a reason the term growing pains is often thrown around. Growing can involve a fair amount of agony. That’s why we’re big fans of co-branding, the concept of having a business that has two or three or more brands under one roof. In other words, if you run a Milex Complete Auto Care, a full-service auto repair shop, you might also be the owner of a Mr. Transmission, which does transmission and clutch repair. It’s a way of growing and avoiding growing ... read more

Growing Your Business with Multiple Franchise Brands and Locations

Growing Your Business with Multiple Franchise Brands and Locations

Some people think that if you’re a franchise owner, that’s it. You own one franchise, and you’re almost a glorified employee who works for the franchisor. You aren’t really a business owner. You can never grow your business. You just have one stand-alone store in the franchise network, and that’s it. But that simply isn’t the case, as you may already know. Some franchise owners end up running businesses that operate and manage several different franchises. You could own a corporation that has five gas stations in a region, six restaurants and three clothing stores. No, it wouldn’t happen overnight, but the point is that some people do take that approach. Those people are often called master franchisees or area developers, and obviously, it takes a long time to get to that stage in one’s career, if you go that route. But the point is, being a franchise owner never means that you can’t grow and expand your business – and we tak ... read more

Why Invent the Wheel? Franchise It, Instead

Why Invent the Wheel? Franchise It, Instead

If you’ve thought many times about starting a business but quickly dismissed the idea, there are probably some logical reasons holding you back.  Fear of failure, having the proper guidance and being able to market and sell your product or service could all be reasons why you hesitate in starting your own business. One possible solution to overcoming many of these fears is by looking into franchising. That is, running a business that is part of a regional or nationwide company. As you presumably know, McDonald’s is a franchise. So is Subway, Ace Hardware and Circle K. In fact, there are over 3,000 types of franchise brands in a wide range of industries. When you own a franchise, you’re the business owner – but it’s a little similar to being a condominium owner. In that situation, you own the property and have a lot of leewa ... read more

Aftermarket Auto Industry: Where is it Going?

Aftermarket Auto Industry: Where is it Going?

The business of automotive sales and automotive repairs is often seasonal, revolving around major holidays and sales. But what about the aftermarket auto industry? Has it been growing in the past few years, and where will it be going in the future? We’re here to answer the question. Has the automotive aftermarket industry grown? The short answer is yes. But there’s more to it than that. In 2014, the industry grew 2.5 percent, which was just another year of sustained growth since the economy began to recover after the recent recession. As consumers hold on to cars for longer, it has created a sweet spot for services, repairs and aftermarket accessories to keep those cars running well and looking good for a long time. Will the aftermarket industry continue to grow? According to the 2014 Join Channel Forecast Model, the automotive afte ... read more

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