Currently, consumers are holding on to their cars for longer periods of time. That means the automotive aftermarket industry is soaring. One area that continues to grow? Paint protection film for vehicles. That might seem counter intuitive; after all, we just mentioned that consumers are keeping their cars for longer, an average of 11.4 years. But in reality, the growing market for paint protection film is a direct effect of this consumer trend with their automobiles. Since people are holding on to their cars for longer, they’re eager to make sure those vehicles can last. That trend includes performance and appearance. Also take into account that the strengthening economy has placed more expendable income in the hands of consumers. Many of those consumers are choosing to use that money on upgrading their vehicles, and individuals who purchase that new car expect it to las ... read more