Greg DeFever is one of Alta Mere’s most successful and longest tenured franchisees, having owned his store in Lubbock for the past 22 years. Greg’s 23-year-old twin sons, Carson and Cody, have worked at the Alta Mere store the last four years. Carson works there on a full-time basis, while Cody works there part-time while also attending Texas Tech. What did you do before opening an Alta Mere store? I have a degree in finance and accounting, and worked as a tax accountant for four years. That background prepared me for the administrative side of the business and balancing the finances of the company. What drew you to Alta Mere as an attractive franchise opportunity? In my initial meetings with franchisees representatives, I was impressed by their energy, organization and vision they had for the company. I liked the products Alta Mere offered and coul ... read more