Greg DeFever is one of Alta Mere’s most successful and longest tenured franchisees, having owned his store in Lubbock for the past 22 years. Greg’s 23-year-old twin sons, Carson and Cody, have worked at the Alta Mere store the last four years. Carson works there on a full-time basis, while Cody works there part-time while also attending Texas Tech. What did you do before opening an Alta Mere store? I have a degree in finance and accounting, and worked as a tax accountant for four years. That background prepared me for the administrative side of the business and balancing the finances of the company. What drew you to Alta Mere as an attractive franchise opportunity? In my initial meetings with franchisees representatives, I was impressed by their energy, organization and vision they had for the company. I liked the products Alta Mere offered and coul ... read more

Alta Mere offers a few tips to keep everyone safe on Halloween. Halloween is the epitome of a holiday made for kids. Dressing up in costumes, trick-or-treating and gathering candy – these are the things kids look forward to all year. But with all those children running around in the dark, Halloween can get dangerous. In some neighborhoods, parents drive their kids from house to house and there are other cars that are on the roads in residential areas. To keep others safe, this is a great time to look into some products that will help you focus on the road and pedestrians around you. Here are some features you can find at your local Alta Mere that will keep you and the neighborhood kids safe and happy! Headlight restoration | If you have trouble seeing what’s in front of your car at night, you should consid ... read more

The business of automotive sales and automotive repairs is often seasonal, revolving around major holidays and sales. But what about the aftermarket auto industry? Has it been growing in the past few years, and where will it be going in the future? We’re here to answer the question. Has the automotive aftermarket industry grown? The short answer is yes. But there’s more to it than that. In 2014, the industry grew 2.5 percent, which was just another year of sustained growth since the economy began to recover after the recent recession. As consumers hold on to cars for longer, it has created a sweet spot for services, repairs and aftermarket accessories to keep those cars running well and looking good for a long time. Will the aftermarket industry continue to grow? According to the 2014 Join Channel Forecast Model, the automotive afte ... read more

A new car depreciates by as much as 11 percent once it leaves the dealership lot, according to Edmunds.com, a car buying website. Unfortunately, that percentage will only grow as the years go by. But what can you do as a car owner to combat the value of your vehicle dropping any further? You can try to keep it running well and looking just as good as the day you bought it. But that’s not always easy. In fact, some solutions can be time consuming, like waxing the car regularly. Luckily, Alta Mere Automotive Outfitters are experts at installing vehicle paint protection that can shield your beloved ride from gravel, scratches and snow salt while also adding to its resale value. “Seals are more cost-effective than car wax since many come with a warranty.” Layer of protection The days of spending weekends applying coat after coat of carnauba wax to a car are ove ... read more