Moran Family of Brands President & CEO Barb Moran-Goodrich recently appeared on an episode of the “Recalculating” podcast, which focuses on small business and entrepreneurship. Moran-Goodrich spoke with program hosts Dan Perkins and Don Mazzella on a wide range of topics such as about the history of the company, the auto repair field and the future outlook of the industry. Here are some of the topics discussed in the interview: Company overview and history Her professional background and time with Moran Family of Brands The state of the auto repair industry and employment opportunities in the future Franchise ownership opportunities in the auto repair field The newly created Moran Future Auto Tech Internship Program. Listen to Moran-Goodrich’s full interview in the of “Recalculating” podcast below

Most of us plan to hit the road for our summer vacation this year,according to AAA. It’s a great way to see the sights and unwind without breaking the bank. Unfortunately, not everyone on the road is looking for family fun. Some are looking for easy targets to break into cars. Those who go on vacation are particularly susceptible to car break-ins during the summer, and that’s why July is Vehicle Theft Prevention Month. You shouldn’t let this phenomenon deter you from taking that trip you’ve been anticipating, however. Instead, you should use it as an opportunity to be s ... read more

Summer brings constant threats to your vehicle’s clean exterior and interior. The heat isn’t the only thing that seeks to destroy the upkeep you perform on your vehicle — UV rays, insects and other hazards unique to summer are all conspiring to damage your car’s finish. To fight off all these harmful elements, you’ll need a special set of tools and tasks. Keep your paint job sparkling and your upholstery dust- and stain-free through the challenges of summer conditions with these tips. Tip 1: Wash Your Car Frequently Dirt, pollen and other environmental contamination begins to swirl more densely during the summer. There’s evidence that smog becomes more persistent and prevalent during the warmer months. Additionally, tree sap that lands on your car from growing trees could harden and adhere to your car’s exterior. This could completely ruin your paint job in the affected areas. Y ... read more

In the heat of summer, we’re sure you remembered basic vehicle maintenance tips for helping your car deal with sunlight and increasing temperatures. The rising mercury level in your thermometer isn’t the only thing that makes summer so hard on your vehicle. Summer weather brings extreme temperatures and heavy thunderstorms, which can lead to unique hazards. Here’s a list of things you might have forgotten in preparing your vehicle for the summer conditions. Tires When the weather gets hotter, the air in your tires will expand, so the first thing you’ll want to do is make sure they are not over-inflated. You will also need to check your tires for cracks, low treads and other imperfections that could be dangerous in the long run. The heavy, sudden rains that can often happen in the summer can test your tires, and the worst time you want to discover your tires need to be r ... read more

The writing is on the wall: If your city or county hasn’t banned the use of cellular devices while driving yet, they will soon. Distracted driving is a leading cause of accidents, especially among teens and young adults. While these measures are welcome changes to road regulations, we understand it can be hard to comply when you receive an urgent text or phone call. But you don’t have to buy a new car to comply with the laws and ordinances of your city and stay connected. You can outfit your car with one or more hands-free devices available at your local Alta Mere. Bluetooth Cell System To stay connected hands-free, you can always set up a Bluetooth cell system that connects to your phone. These can be voice-controlled or placed on your steering wheel for quick and easy access to your cell’s functions without the distraction of picking up your p ... read more

With new technology comes new vehicle safety measures, and we’re really liking this one. The National Highway Traffic Safety Administration (NHTSA) is requiring all new light vehicles — that’s cars, SUVs, trucks and vans to the layman — to be equipped with rear backup cameras starting May 1, 2018. Safety First This is exciting news for parents and anyone else who cares about children’s safety, as rear backup cameras have been shown to significantly reduce the rate of tragic backup accidents, especially involving children who may not be tall enough to be visible in rearview mirrors alone. In fact, this new law is expected to save anywhere from 50 to 70 lives per year, most of them children and seniors. The NHTSA reports that each year there are ... read more

While texting and driving is a relatively new phenomenon, many of us already know how dangerous it can be. According to the U.S. Department of Transportation, the average driver will take his or her eyes off the road for about five seconds while reading or answering a text message. At 55 miles per hour, that’s enough to drive the length of a football field. A lot can happen in that span of time, which is why, in America, nearly 450,000 people are injured or killed each year as a result of distracted-driving accidents. Inexperienced drivers under age 20 are the most at-risk, with over 16 percent of fatal crashes among this group being caused by distracted driving. At Alta Mere, we know th ... read more

Greg DeFever is one of Alta Mere’s most successful and longest tenured franchisees, having owned his store in Lubbock for the past 22 years. Greg’s 23-year-old twin sons, Carson and Cody, have worked at the Alta Mere store the last four years. Carson works there on a full-time basis, while Cody works there part-time while also attending Texas Tech. What did you do before opening an Alta Mere store? I have a degree in finance and accounting, and worked as a tax accountant for four years. That background prepared me for the administrative side of the business and balancing the finances of the company. What drew you to Alta Mere as an attractive franchise opportunity? In my initial meetings with franchisees representatives, I was impressed by their energy, organization and vision they had for the company. I liked the products Alta Mere offered and coul ... read more

Interested in Franchising? Greg Goodman, Alta Mere, shares his experience. A special podcast interview with Greg Goodman, Alta Mere Franchise Owner in Oklahoma City, Oklahoma. Greg is a top-producing franchise owner from the Moran Family of Brands system and he shares his insight into the franchising world. Take a listen HERE. Discussion areas includes: Benefits of having a franchise business Doubts of starting a business Helpful tips for the “entrepreneurial way” – “Just do it” mentality Entrepreneurial journey – importance of culture Learning curves: how to manage money Influence of gut-feelings vs. business decisions Secrets to success Non-franchise vs. franchise – Greg’s personal 30+ years’ experience Personal development, leadership, motivation ... read more

Alta Mere offers a few tips to keep everyone safe on Halloween. Halloween is the epitome of a holiday made for kids. Dressing up in costumes, trick-or-treating and gathering candy – these are the things kids look forward to all year. But with all those children running around in the dark, Halloween can get dangerous. In some neighborhoods, parents drive their kids from house to house and there are other cars that are on the roads in residential areas. To keep others safe, this is a great time to look into some products that will help you focus on the road and pedestrians around you. Here are some features you can find at your local Alta Mere that will keep you and the neighborhood kids safe and happy! Headlight restoration | If you have trouble seeing what’s in front of your car at night, you should consid ... read more