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Why You Need Window Film Before Summer

Why You Need Window Film Before Summer

Why You Need Window Film Before Summer Now that spring, (and April showers!), are officially here, we’re starting to look forward to summer. But with all the wonderful activities the season and fun in the sun bring, there are a few downsides, too. Mainly, there are all those harmful UV rays. That’s where window film comes in to protect you, your vehicle and your home. How can window tinting do all that? How window film protects your car: Reduce the heat in your vehicle. We all know the struggle of trying to cool down your car on a blazing hot summer day. When you can’t get your car cool, you’re in for an uncomfortable ride. Window tint has been proven to greatly reduce interior surface temperatures to keep you cool and comfortable. Protects interior components. Window tint reduces UV rays that can fade and crack leather seats and d ... read more

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Franchisee Spotlight: Albert Daniel, Owner of Milex/Alta Mere, Boonsboro

Franchisee Spotlight: Albert Daniel, Owner of Milex/Alta Mere, Boonsboro

'Like father, like son' suits Albert Daniel. Growing up, Daniel's father was the neighborhood mechanic, often accepting a helping hand from the younger Daniel. From there, Daniel spent five years in the Navy, where he repaired and maintained equipment that supported jets on the aircraft carrier USS George Washington. Eventually, after spending a few years as a technician for General Motors, Daniel decided to become his own boss and start a franchise. That's when he opened his first Milex Complete Auto Care store in Frederick, Maryland, in 2007. With the help of his wife, the store's co-owner who handles accounting and HR, Daniel turned his business into a neighborhood success. After eight years in Fredericksburg, Daniel decided it was time to expand his business and open a second location. This past fa ... read more

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In The News

Benefits of Residential Window Film

Benefits of Residential Window Film

How does window tint protect my home? You love your home, and you’ve worked hard to make it the most comfortable and inviting place you go everyday. So it’s natural that you only want the best for it. But have you considered whether your windows are helping or hurting your investment? Ample light coming in from outside can make your house seem more like an inviting home for you and your family. But all that light also contains UV rays that can damage you, your furniture and your home. But there is an easy solution to this problem. Window tinting can help you keep out those harmful UV rays and protect your investment for years to come. What is a window tint? Window film consists of a thin, transparent layer of plastic, ceramic or metallic laminate that is applied to glass windows. State-of-the-art window films keep out approximately 99 per ... read more

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“Puffing” Cars vs. Remote Starters

“Puffing” Cars vs. Remote Starters

“Puffing” Cars vs. Remote Starters – Alta Mere’s Remote Car Starters Provide Vehicle Safety During chilly winter months, it is common for car owners to warm their vehicles while leaving their keys in the ignition and returning inside for several minutes. However, this practice which is commonly known as “puffing”, has led to a dramatic increase in auto theft. A study released last year by the National Insurance Crime Bureau showed a total of 126,603 cars were reported stolen with the keys in vehicle from 2012 to 2014. As a result, many states such as Texas, Maryland, Ohio, Colorado, West Virginia, Wisconsin and South Carolina have made it illegal to leave a car unattended with the key in the ignition. Officials in these states have seen this occurrence lead to an increase in auto theft that can also result in high-speed chases and get-away cars for burglaries. In an attempt to ... read more

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The Growth of 12 Volt Products in the Automotive Aftermarket

The Growth of 12 Volt Products in the Automotive Aftermarket

We’ve seen a rise in the overall automotive aftermarket industry in recent years. But an interesting trend within the automotive accessories market is the rise of customers purchasing 12-volt products for their vehicles. Concerned parents, especially, are leading the charge in purchasing products, such as backup safety cameras and remote starters. Backup safety cameras and other safety products for vehicles have seen a steady rise in recent years. As costs for these accessories have fallen, customers are finding their benefits even more attractive. These cameras help drivers reduce their blind spots while backing up by an average of 90 percent. This, in turn, helps customers avoid collisions in parking lots, driveways and on the road every day. For working parents especially, the ability to have an extra set of eyes for safe ... read more

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CAR ACCESSORIES

Alta Mere/SmartView Franchise Expands into Houston Market

Franchise to Offer Complete Range of High Tech Accessories and Installation Midlothian, IL (November 30, 2015) – Moran Family of Brands, one of the nation’s leading franchises of general automotive repair, transmission repair and auto accessories, announced the addition of an Alta Mere Automotive Outfitters/SmartView Window Solutions franchise into the Houston, TX market. The Alta Mere/SmartView co-branded franchise will open during the first week of December, with a grand opening to be held several months later. The store will operate out of a 4,000-square foot, state-of-the-art, fully climate-controlled facility located at 7135 Louetta Rd. in Spring, TX. Alta Mere offers a complete selection of aftermarket high-tech retail accessories and installation. It provides premium automotive features such as security and radar detection systems, remote starters and keyless entry, GPS tracking, and hands-free phone systems. They also offer exterior services such as ... read more

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In The News

Aftermarket Auto Industry: Where is it Going?

Aftermarket Auto Industry: Where is it Going?

The business of automotive sales and automotive repairs is often seasonal, revolving around major holidays and sales. But what about the aftermarket auto industry? Has it been growing in the past few years, and where will it be going in the future? We’re here to answer the question. Has the automotive aftermarket industry grown? The short answer is yes. But there’s more to it than that. In 2014, the industry grew 2.5 percent, which was just another year of sustained growth since the economy began to recover after the recent recession. As consumers hold on to cars for longer, it has created a sweet spot for services, repairs and aftermarket accessories to keep those cars running well and looking good for a long time. Will the aftermarket industry continue to grow? According to the 2014 Join Channel Forecast Model, the automotive afte ... read more

The Growing Industry of Paint Protection

The Growing Industry of Paint Protection

Currently, consumers are holding on to their cars for longer periods of time. That means the automotive aftermarket industry is soaring. One area that continues to grow? Paint protection film for vehicles. That might seem counter intuitive; after all, we just mentioned that consumers are keeping their cars for longer, an average of 11.4 years. But in reality, the growing market for paint protection film is a direct effect of this consumer trend with their automobiles. Since people are holding on to their cars for longer, they’re eager to make sure those vehicles can last. That trend includes performance and appearance. Also take into account that the strengthening economy has placed more expendable income in the hands of consumers. Many of those consumers are choosing to use that money on upgrading their vehicles, and individuals who purchase that new car expect it to las ... read more

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CAR CARE TIPS

Milex/Alta Mere Franchise to Offer Complete Range of Auto Care Services

Moran Family of Brands Opens Newest Location in Boonsboro, MD Milex/Alta Mere Franchise to Offer Complete Range of Auto Care Services Midlothian, IL (November 10, 2015) - Moran Family of Brands, one of the nation's leading franchises of general automotive repair, transmission repair and auto accessories, announced the opening of their newest franchise location in Boonsboro, MD. The Milex Complete Auto Care /Alta Mere Automotive Outfitters franchise opened in October at 801 N. Main Street in Boonsboro. The Milex/Alta Mere co-branded operation provides area customers a full range of automotive repair and auto accessory solutions. Milex offers preventative maintenance services such as oil changes, brake repair, and radiator and cooling system to fuel system and engine repair along with a full range of diagnostic services. Beginning in January, they will also offer automotive accessory options such as window tinting, car alarms and vehicle safety products through the Alta ... read more

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In The News

Waxing versus paint protection seals

Waxing versus paint protection seals

A new car depreciates by as much as 11 percent once it leaves the dealership lot, according to Edmunds.com, a car buying website. Unfortunately, that percentage will only grow as the years go by. But what can you do as a car owner to combat the value of your vehicle dropping any further? You can try to keep it running well and looking just as good as the day you bought it. But that’s not always easy. In fact, some solutions can be time consuming, like waxing the car regularly. Luckily, Alta Mere Automotive Outfitters are experts at installing vehicle paint protection that can shield your beloved ride from gravel, scratches and snow salt while also adding to its resale value. “Seals are more cost-effective than car wax since many come with a warranty.” Layer of protection The days of spending weekends applying coat after coat of carnauba wax to a car are ove ... read more

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CAR CARE TIPS
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